To prepare for this Discussion, review the course text chapters and articles on future trends in public health education. Consider the possible impacts of technological changes on public health education and the public health educator. Also, pay particular attention to trends occurring at the global level (e.g., demographic shifts, diseases, poverty, violence, etc.). By Day 3, post an analysis of the two trends, innovations, or issues that you believe will have the greatest impact on public health education over the next decade. • Support your posting with information from the Learning Resources. Be sure to cite references in APA format. Readings • Course Text: Cottrell, R. R., Girvan, J. T., McKenzie, J. F., & Seabert, D. S. (2015). Principles and foundations of health promotion and education (6th ed.). Glenview. IL: Pearson. o Review Chapter 4, “Theories and Planning Models” ? “SMART” (pp. 127-128) o Chapter 10, “Future Trends in Health Education/Promotion” • Course Text: The process of community health education and promotion o Review Chapter 8, “Implementation Processes” ? “Social Marketing” (pp. 181–188) o Chapter 12, “Advocating for Community Health Needs” o Chapter 14, “Future Trends in the Global Community” • Document: American Public Health Association. (n.d.). Media advocacy manual. Retrieved December 7, 2011, from http://www.apha.org/NR/rdonlyres/A5A9C4ED-1C0C-4D0C-A56C-C33DEC7F5A49/0/Media_Advocacy_Manual.pdf • Article: Galer-Unti, R. A. (2010). Advocacy 2.0: Advocating in the digital age. Health Promotion Practice, 11(6), 784–787. Retrieved from the Walden Library using the Sage Journals Online database. • Article: Kittleson, M. J. (2009). The future of technology in health education: Challenging the traditional delivery dogma. American Journal of Health Education, 40(6), 310–316. Retrieved from the Walden Library using the ProQuest Nursing & Allied Health Source database. • Article: Robinson, F. (2008). The future of health education. Practice Nurse, 36(1), 9–10. Retrieved from the Walden Library from the CINAHL Plus with Full Text database. • Article: University of Kansas, Work Group for Community Health and Development. (2011). The Community Tool Box: Media advocacy. Retrieved from http://ctb.ku.edu/en/tablecontents/chapter_1034.aspx Media Laureate Education, Inc. (Executive Producer). (2011). Public health education and communication: Types of social media. Baltimore, MD: Author. Optional Resources Readings • PowerPoint Presentation: Earle, R. (2007). The how, when, & why’s of effective social marketing campaigns. Retrieved from http://piee.stanford.edu/cgi-bin/docs/behavior/becc/2007/presentations/3B-Earle.pdf • Article: Glover, E. D. (2004). A new health education paradigm: Uncommon thoughts about common matters. American Journal of Health Education, 35(5), 260–271. Retrieved from the Walden Library using the ERIC database. • Article: Lewis, K. (2010). 3 Critical elements of a successful social media marketing campaign. Retrieved from http://www.business2community.com/social-media/3-critical-elements-of-a-successful-social-media-marketing-campaign-0972 • Article: Lopipero, P., & Bero L. A. (2006). Tobacco interests or the public interest: 20 years of industry strategies to undermine airline smoking restrictions. Tobacco Control, 15(4), 323–332. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/16885582 • Article: Nakate, S. (2010). Propaganda: Techniques of propaganda. Retrieved from http://www.buzzle.com/articles/propaganda-techniques-of-propaganda.html • Article: Walsh, D. C., Rudd, R. E., Moeykens, B. A., & Moloney, T. W. (1993). Social marketing for public health. Health Affairs, 12(2), 104–119. Retrieved from http://content.healthaffairs.org/content/12/2/104.full.pdf • Document: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. (2005). Theory at a glance: A guide for health promotion practice (NIH Publication No. 05-3896).Retrieved from http://content.healthaffairs.org/content/12/2/104.full.pdf • Document: U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. (2005). Theory at a glance: A guide for health promotion practice (NIH Publication No. 05-3896).Retrieved from http://www.cancer.gov/cancertopics/cancerlibrary/theory.pdf
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