• Choose an organization form the following Industries: – Australian Dairy farmers – Hybrid car (choose one brand) – Australian wool industry – Business schools in Australia – HSBC – Bank of China – Organic food – Health and fitness industry – Research industry (example CSIRO) – Any non profit organization like Red cross or Salvation army – Any small to medium size company in Australia • Discussion on theory maximum 20% • This assignment is in report form with the following headings: – Executive summary – Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company – Comments on both Micro and Macro environmental forces affecting the company – Brief analysis of consumer perceptions and behaviour about the brand/company – Marketing Mix (brief discussion) – Your comments or any recommendations • References Harvard style • Research at least 3 to 4 academic articles on the topic • To do well student need to do a quality research and follow the structure with application of marketing concepts.
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