The American Red Cross commonly abbreviated as ARC, provides quality care to the people who are in need. The organization has a mission to prevent and relieve suffering, both locally and internationally. Although the organization has long served to provide compassionate care to the people in need, it has been faced with various challenges, for instance, the lack of volunteers to support its mission. Over the years, this has been a major challenge, which has threatened the operations of the organization. The three functional areas that contribute to the lack of volunteers are marketing, economics, and human resources. However, various measures or recommendations to the above mentioned functional areas are being adopted to aid in this problem, some of which will be examined in this article. Therefore, this paper critically discusses the American Red Cross problem with volunteers, thus the discussion is done from a critical point of view.
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